I worked with the Ace consumer marketing team to re-brand their consumer loyalty program from The Helpful Hardware Club to Ace Rewards.

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The objective of the new logo was to remind consumers that Ace Rewards membership comes with exclusive benefits. Shopping at Ace earns the consumer points and saves money.

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I competed with the entire design staff, and the Ace team re-branded the program with my logo.

 

The focus of my logo design is on earning points. I kept it Ace branded using red and black, giving  it a dramatic upscale look.

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There are currently over over 40 million Ace Rewards members.